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Show archive of June 2016

    1. Search + Social = Love

      June 29, 2016
       

      Major traffic ahead! When you combine your SEO and social media efforts, you strengthen both. Listen in as Bruce Clay, Inc.’s Social Media Editor Kristi Kellogg talks search + social synergy with DragonSearch’s VP of SEO and SMM Jason White and The MMI Agency’s Head of Social Media Maggie Malek. It’s a great show that dives into real-life client success stories, livestreaming video, conversion tracking and Snapchat hacks. Don’t miss it!

    2. Hunting Unicorns with Larry Kim: Paid Social, Super Remarketing and More

      June 22, 2016
       

      Did you know that a “unicorn” is a digital marketing term? WordStream’s Larry Kim came up with the concept and it refers to outstanding content that’s ready for paid amplifications. This lively interview with Kim will catch you up on his latest SEO, PPC, and social media strategies. Bruce Clay, Inc.’s Virginia Nussey chats with Larry about how to spot those magical unicorns and gets him to reveal his latest super remarketing strategies.

    3. Dr. Pete on How to Deal with Major SERP Changes

      June 15, 2016
       

      Google algorithm changes – they happen more than 500 times a year. Big or small, SEOs pay attention and digital marketing is adjusted accordingly. So when the mind behind MozCast – a daily “weather report” of the Google algorithm – sits down to talk about the latest changes, we listen. Before giving his presentation at SMX Advanced, marketing scientist Dr. Pete Meyers talks with Bruce Clay, Inc.’s Kristi Kellogg and Paula Allen on the latest SERP changes and how to handle them.

    4. Getting More Instagram Followers

      June 8, 2016
       

      How do you get more followers on Instagram? Some digital marketers swear by automated services while others advocate a more organic approach. Hear what Kristi Kellogg, Virginia Nussey, Duane Forrester and John Alexander have to say on this subject! Press play for the good, the bad and the ugly when it it comes to using automated services!

    5. The Game Changers: New Opportunities in AdWords

      June 1, 2016
       

      This show is all about the major updates and changes that hit Google AdWords on May 24. Vice President of Search Marketing Operations David Szetela shares his insights into the opportunities this has created for digital marketers. Along with Paula Allen and Kristi Kellogg, learn about how to leverage these changes, which include the ability to fine-tune bidding by device, map ads and larger text for more clicks.