Copyrighted Content

June 25, 2008
 

The issue of copyrighted content has come up again as the Associated Press is asking that bloggers or site owners pay to use their content. The requirement has re-raised questions of what constitutes fair use and highlighted the the strength of copyright in protecting content. Bruce, Robert and Susan discuss how webmasters can go about copyrighting their site content.

After Yahoo and Google announced their non-exclusive deal to run ads sold by Google in Yahoo paid search results, the agreement has gotten plenty of press — both positive and negative. Bruce Clay, Inc.’s Senior SEM Analyst Nick Guastella provides his analysis of the deal, complemented by his experience as an Overture employee at the time of Yahoo’s acquisition of the company in 2003.

Then Susan and Virginia sit down to talk about avoiding duplicate content. Scrapers, URL issues, mirror sites and syndicated content can all steal rankings away from your original content. Prevent filtered pages due to duplicate content with a range of solutions, from noindex tags to redirects to the submission of DMCA requests to search engines.