Using Advanced Search Operators for SEO Research

July 20, 2016
 

Advanced search operators come in very handy when SEOs are researching a site, whether their own or a competitor’s. With advanced search operators, you can more efficiently conduct research on your own site as well as competitors. Virginia Nussey, Kristi Kellogg, Paula Allen and John Alexander reveal their best hacks when it comes to using advanced search operators. Later in the show, you’ll hear Kellogg’s story on how she reduced Bruce Clay, Inc.’s Facebook Response Time to under five minutes — a feat any brand would want to accomplish for their own Facebook page.