Shows related to Search Engine Optimization
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Google and Its Market Challengers
May 20, 2009
A number of search engines have come and gone since the early days of the Internet. Today’s dominant player, Google, has shown a unique ability…
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SEO All-In-One For Dummies
May 13, 2009
Search Engine Optimization All-In-One For Dummies has hit book store shelves. Bruce and Susan authored the desk reference guide that combines ten books in one….
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Online Brands and Google’s Vince Update
April 8, 2009
Today on SEM Synergy we focus on branding and the Vince algorithm change. Bruce, Virginia and Christopher open the show by discussing how establishing trust,…
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Interest-Based Ads and SEO
April 1, 2009
Interest-based ads made a splash last month when Google announced beta testing in AdSense and on YouTube. Christopher, Bruce and Virginia start off the show…
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The Canonical Link Element
March 18, 2009
The search engines’ support of a new canonical link element made news last month when it was announced at SMX West. The tag allows webmasters…
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Vertical Search and Video SEO
February 25, 2009
The major search engines’ verticals are an important piece of the search engine optimization puzzle. Bruce, Susan and Virginia look at video and image search…
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Analytics and Content Management
February 17, 2009
Today’s show is aimed at the intersection of analytics and content. Content, one of the most vital components of any successful Web site, should be…
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Personalized and Customized Search
January 28, 2009
Search has evolved since Archie hit the Web in 1990. The algorithm advancements that are really changing the game include the various methods of personalized…
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Marketing and SEO for Ecommerce Sites
January 7, 2009
The winter season is always marked by holiday shopping and people continue to turn online to get their shop on. Today’s show is all about…
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Search 2008: The Past and Future of the SEM Industry
December 31, 2008
To wrap up 2008, Bruce, Susan and Virginia look back at the big stories of the year. The recession of the past year forced out…